What do we do?

Smart Askers is an online consumer arm to AFS (www.afs-smart.com.au). We reach out to online and offline communities creating networks and panels of participants whom are interested in participating in market research studies such as focus groups, online surveys, telephone interviewing and face to face interviews.

How Does It Work?

By signing up to the ‘Smart Answers’ panel – owned and managed by AFS “Smart Askers” – you agree to be invited to take part in future market research. All you have to do is fill in the form and you will open up a world of opportunities to take part in paid research.

You are only agreeing to let us hold your contact and personal details so we can invite you to take part in research. You are not obliged to actually take part, but we hope that the research will be interesting enough and the rewards sufficient for you to want to.

We will call or email you if and when your profile matches what we are looking for.

What will be my rewards?

Typical rewards for taking part in a focus group are worth between $75 and $120 so it can really be worth your while.

Some clients also offer exclusive prize draws, so your rewards could be even greater.


1What types of market research could I participate in?
You may be asked to participate in focus groups, questionnaires over the phone, by trialling existing or new products, mystery shopping, previewing a television pilot or movie, be involved in a one-on-one interview, complete an in-home study, come to a taste test or answer an online survey. Most research projects are interesting and fun!
2What are the focus groups and how long do they take?
Focus groups last on average between 1 - 2 hours and they can take place during the day, evening and some weekends at venues all over Australia. Depth interviews (discussions) may take 30-60 minutes and may be done on the phone or in person.
3How will I get paid?
If you are invited to participate in a focus group or interview you will be offered a cash or voucher incentive typically worth between $75 and $120 per session, or much more for specialised and high profile audiences. You will receive your reward at the end of the session – or you can donate it to your favourite charity or club!
4Will my privacy be protected and my information kept confidential?
Yes. Our Privacy Policy and Procedures are in accordance with the National Privacy Principles contained in the Commonwealth Privacy Act 1988 (Act No. 119 as amended), and the Market and Social Research Privacy Code which came into effect on 1st September 2003.
5Once I register, what can I expect?
When we receive a request for research, we draw participants from our database based on criteria provided to us by the company conducting the research. If you fit the profile we are looking for, we’ll contact you by phone, and ask you a series of final screening questions. If you meet the criteria, you’ll be invited to participate.
6Can I opt out if I want to?
You can unsubscribe from the database anytime, by sending us an email. You’re under no obligation to accept an invitation to participate in a survey but if you do accept – we do expect you to make a firm commitment. If you commit to taking part in a focus group, after talking to you we will confirm your attendance by email and then again 24 hours before the event. Please let us know as soon as possible if you’ll be unable to keep your appointment, so we can find a replacement.
7Will I be reimbursed for my travel expenses?
Incentive payments vary according to the type of research and the time it takes for you to participate. There is not usually any additional payment for travel or parking expenses.
8How often can I take part in focus groups?
The research industry puts a limit on the number of times someone can attend focus groups to prevent the same people attending too often and skewing the results for clients. You are invited to attend group discussions no more than once every 6 months but you can still participate in other forms of research like face-to-face interviews and taste testing.

Privacy Policy

1What information does AFS collect about me?

When you join AFS, you must provide us with information about yourself. This is because we need that information so that we can provide you the AFS service.

The information you enter on the main registration form is considered personal information, because it can be used to identify you personally. This includes your name, email address, street and postal address, and telephone number.

The information you provide is stored by us for as long as you remain a member.

2How does AFS use the information I provide?

Personal Information

AFS uses the personal information you provide to identify you, to validate your identity, to contact you, to send prizes and rewards to you, and to maintain and administer your AFS account.

AFS will never sell your personal information to any other person, company or organisation.

In certain circumstances, AFS may need to provide your personal information to a supplier or client as part of the service we provide, however this information will only be shared if you expressly agree to us giving out your information.

It may also be necessary for us to divulge your personal information if it is required by law.

In all other circumstances, AFS will not share or divulge your personal information with any other person, company or organisation.

Non-Personal Information

The information you provide is used to target and personalise the surveys we send to you. We do this to ensure that you only receive relevant and appropriate surveys.

This type of non-personal information is only shared with AFS clients on an aggregate or collective basis. For example, we might tell our clients that 3680 of our members live in a particular town or suburb, or that 43% of our members have indicated an interest in sport. However, we will never tell our clients your name, your email address, your postal or street address or other such personal information.

3What happens to the answers I give in an online survey?
AFS and its clients follow strict market research guidelines that govern what happens to the answers that you give when participating in an online survey. The results of online surveys are only used for market research analysis. The information you give in these online surveys is not used to target direct marketing messages. You can be assured that any information you provide in an online survey is kept absolutely confidential.
4What security measures are in place?
AFS has modern and robust security measures in place to protect the information you give to us from loss, misuse and alteration. We are constantly reviewing and upgrading these security measures to ensure the very best of protection to you.
5Why does AFS record IP addresses?

When you join AFS, our computers may record your IP address. This is normally used for general administration of our web sites and administration of market research surveys.

In the event that we detect fraud or abuse of our program or our web site and computers, we may use the IP address of the offender to take action against them. Ultimately this ensures greater protection for you and your personal information.

6What are cookies and why does AFS use them?

A cookie is a piece of data stored on a user’s computer hard drive, containing information about that user. A cookie can only be accessed across the Internet by the web site that placed it there. Cookies are used by the AFS web site to enable web site sign in, and to track the source of new members joining the web site. The use of cookies in this way is wide-spread and commonly accepted by the Internet community. AFS also uses cookies (including third-party cookies) to gather information about users that complete surveys in order to enhance AFS’ ability to compile useful data from those surveys.

For example, a AFS or third party cookie may track and correlate a users’s AFS ID number together with that member’s visit to other web sites containing online ads. This data would then be used to enhance the selection process when inviting users to participate in a survey about those ads. In all instances, cookies used by AFS would not contain personally identifiable information such as your name or email address.

You may choose to reject a cookie that the AFS web site attempts to place on your computer (by using the options and controls in your web browser software), however you may then be limited in your use of some areas of the web site.

7What happens to my personal information on other web sites?
The AFS web site contains links to other web sites. We are not responsible for the privacy practices of these other web sites. We encourage you to be aware when you leave our web site and to read the privacy statements of other web sites that you use. This privacy policy applies only to this web site.
8What is "spam" and does AFS send it?
The widely accepted definition of “spam” is unsolicited commercial email, or in other words, email of a commercial nature that the recipient does not want. AFS does not send “spam”. This is because when you join AFS, you must expressly agree to allow us to send to you survey invitation emails and other emails related to your AFS account.
9How can I stop AFS from sending me email?

Each email we send to you contains a link at the very bottom allowing you to unsubscribe.

If you unsubscribe and cancel your membership, all rewards and prizes will be forfeited. A cancelled account cannot be restored.

If you have received unwanted email sent from AFS, or purporting to be sent from AFS, please contact AFS.

If you have any questions about the privacy practices of the AFS web site or your dealings with AFS, please contact AFS as we are committed to being of service to you and resolving any issues that may arise.

We may change this privacy policy from time to time. You should periodically refer to this policy here to review any changes.

Smart Askers Online Registration Competition

To view the NSW Licensing Terms & Conditions document for our most recent Smart Askers Online Registration Competition, please click the "Download" button.